It was this simple yet powerful video that drove me, founder of Organic Bed Threads, to support certified organic cotton practices within the textile trade and thus launch a bed linen label based on Global Organic Textile Standards (GOTS).
This 9 minute video literally sent shivers down my spine, knowing that the Western world are so greedy for the cheap white gold and how little we regard the farming communities in developing coutries.
It illustrates powerfully why the change to organic cotton production is so important to the health of the farming families. It tells the sad story of Anan, a peasant farmer in southern India caught up in the vicious cycle of pesticide-dependent cotton growing. You will see the effects of heavy use of pesticides on cotton, learn how international pesticide companies exploit cotton farmers and observe the tragic consequences of these conventional growing practices on the farmers, their families and their environment.
From its polluted landscapes to its poisoned workers, India is paying a heavy price for the Western world's desire for cheap cotton. Pesticides banned in many Western countries readily find their way onto the Indian market.
Chemicals are not fully removed from the body with a wash, they filter into the pores of the skin. Chemicals upon the land permeate the soil and find their way through water veines that support neighbouring communities for washing, cooking and animal husbandary, which are then either digested or contaminate the land further + upon cleaning they are washed straight into water ways and thus continue to create a vicious cycle of revolting health concerns.
Please support us in supporting the health and wellbeing of Indian farming communities by purchasing our certified organic cotton bed linen. While the price may be marginally higher, isn't it worth it, for farmers and for you? Do the right thing, be a conscious consumer!