I was one of those kids who always stood up for what was 'unfair' or for the underdog who was picked on by teachers or neighbourhood bullies, much to my own detriment. I have the scars to prove it.
I wasn't a rebel-with-out-a-cause. Fairness and honesty always played a huge part in my soap box standing. There was a period of time I was sent to detention for supporting the class clown, she actually had really intelligent responses but the teacher always thought she was being lippy. While scowling in after school detention I was told to write an essay why I did what I did (the teachers interpretation was me stepping out of line and my interpretation was standing up for another). You can imagine my transparent, honest answer didn't go down too well, & yep, you guessed it, I was issued another period of school hell with the teacher who had nothing better to do with his afternoons. SO UNFAIR my brain screamed. The school system really stinks at times ha! As do many businesses.
Little did I realise my intense fair passion would lead me into creating a punchy fair trade, social impact business where transparency was key to every action I undertook. I get things wrong at times (social media, networking, sales etc) BUT hand on heart I never stuff up on protecting my most important business values that I wish to see revived, supported and barracked for and for ethical fashion issues that support one of the largest textiles in home decor ~ bed linen (carpets, curtains, tablecloths to name the contenders) to become the every day norm, & not just with the primary focus on apparel. My business design speciality is artisan and womens groups, handmade organic cotton and fairtrade duvet covers in developing India. Supporting those areas that value a hand up not a hand out.
There's lots of jumping up & down on my soapboax about these social & political hot potato themes. I scratch my head in frustration most days wondering when the penny will drop with buyers that creating kinder home fashion is imperative to our planet & for those who toil over making our products.
I saw a niche that needed filling for 20+ years, so I set out to create the things I wished existed ~ fair bed fashion. By floating my business boat with integrity and transparency, I assumed eliminating unnesessary and harmful business methods, such as chemicals and slave labour, would be the path of least resistence. Not so, while I admit it's tough making a stand for ethical home fashion, I believe in fairness for people and the environment and wouldn't have it any other way. One of William Faulkner's quotes comes to mind as to how my business evolved and operates:
"Never be afraid to raise your voice for honesty and truth and compassion against injustice and lying and greed. If people all over the world... would do this, it would change the earth."