Green Washing

on Friday, 22 August 2014.

Laundry Powder Under the Microscope

Laundry PowderThe word ‘chemical’ is powerful. Say it, and we tend to picture 44-gallon drums full of mysterious green sludge, perhaps labelled with skull and crossbones. These images and associations are echoed in advertising for many products, which use the terms ‘natural’ or ‘chemical-free’ to imply that they’re healthy, green, and non-toxic.

Is this accurate?

Well, not really.

Are you aware of the 7 signs of green washing?

  1. Sin of the hidden trade-off.
  2. Sin of no proof.
  3. Sin of vagueness.
  4. Sin of irrelevance.
  5. Sin of fibbing.
  6. Sin of lesser of two evils.
  7. Sin of worshipping false labels.

Picture this scene: Woman holds a product brochure and asks a business owner, "How do I know your company's environmentally friendly?" Owner replies, as he pushes his pen and paper for woman to sign, "The wording, the typeface, the pictures of nature in the brochure."

So what’s the story?

Otter puts chemicals under the microscope.