Believing that setting up an eCommerce business with my other ethical ventures could be passionately entwined into my daily waking home life for ease, I ignorantly thought would be relatively straight forward. Ha! Not so. Constant niggles of how the West and East do business has been many a month of communicational struggles. Most days I want to tear out my hair in fury because answers from the East are not swift enough to provide my Western market. Designing in the West and producing in the East has provided a myriad of strange quirks such as Western driven, fast paced business ethics not agreeable to Eastern practices of unusually late business day start times, Monsoonal setbacks and numerous religious festivals. Two Worlds! Yet, I have to remind myself, that my brand is of a higher quality, handmade and ethically driven by certified organic and fair trade criteria.
While I often state I have a home business that in its overall practice looks like it operates seamlessly, I do find that the home environment does not seamlessly intertwine in my world. Early days I suppose but I must remind myself to be grateful to be able to collect experiences from both worlds that create for a richer brand.