Articles tagged with: artisan technqiues

The Fear of Slow Fashion Dying Out

on Monday, 27 March 2017.

Applique2 Organic Bed Threads"To write about Indian handicrafts is almost like writing about the country itself. So vast, complex, colourful, and yet with a simplicity and charm, difficult to attain under comparable conditions." Excerpt from 'Handicrafts of India' by M.N Upadhyay.

Organic Bed Threads taps into such textile rich crafts of applique, hand embroidery and woodblock print to adorn our handmade bedlinen that are India's heritage & global comparative advantage. Despite that over the past 30 years, the number of Indian artisans has decreased by 30%, indicating the need to re-invest in artisans to safeguard history, culture and livelihood.

As a Western textile designer fascinated with ethnic design, I have always felt compelled to support the age-old handicrafts, that are in fear of dying out to mass production, so that these cultural gems can be sustained into future generations of textile (fashion, design and craft) trade. The answer: greater appreciation and conscious consumer purchasing power of ethical production is required to help revive these master handicrafts, which is (after agriculture) the largest source of income among rural populations.

If we contine to encourage fast fashion with our unconscious purchasing power, we may see handmade quality, womens groups and generations of master artisanal techniques lost in our lifetime as we have with animal, plant and tribal species due to our neglect.

Handmade is from the heart, made with integrity created to last and adds value to our own lives. Lets keep the handmade world alive.

Honouring Handmade

on Saturday, 17 December 2016.

Handmade woodblock carverDo you recall that iconic 1988 cult film 'Cocktail' when the characters of Tom Cruise and Elizabeth Shu are talking on the deck of a Jamaican bar, he lazily twirls his cocktail umbrella in his hands and idly comments to her...
 
"Do you know there is a guy who makes these, but still he gets up in the morning and he kisses his wife and he goes to his drink umbrella factory and whips up ten billion of these a year, the guy's a millionaire" ... and their conversation continues about the people who make other small restaurant table items like ashtrays, tooth picks and their wrappers and even the plastic ends of shoelaces. I realise I have taken the character's intended meaningful out of context, for all his character wanted was make a motza, but this scene grab is so poignant in terms of reflecting on, respecting and honouring the handmade process.
 

Bed Linen Test

on Monday, 21 November 2016.

BedLinenTestWeb7 bed linen aspects to help you sleep soundly at night.
 
1. There are a lot of human hands involved in the making of our bedlinen - #handmade
Sure, you can't beat the speed and efficiency of modern machinery used by many of the larger bedding companies out there, but as with so many other things in life, slower is sometimes simply better. While many of our competitors focus on volume and economy, our focus is on quality and craftsmanship. Organic Bed Threads duvet covers are made by highly-skilled crafts people in India, each of whom not only bring years of experience and knowledge to their jobs, but also a passion for creating only the best work by hand. Encouraging handmade techniques on the textile world stage is so culturally important.
 

A Journey of the Humble Cotton Boll

on Saturday, 05 September 2015.

Our Moving Story

Let us take you on a journey of the world's most widely used natural fibre in textile production - the humble cotton boll - and one being manufactured responsibly by us to create ethical bed linen. The average harvest period of a cotton ball is 140 days after which it continues, along numerous production processes to find it's way to your bed.